Perfumes are a blend of aromatics and a diffusing agent (e.g., alcohol). Aromatics combine natural oils and synthetic compounds to create unique scents.
Take our Sweet floral favorite, Madeforyou : it opens with a Sweet fruity, Passion Fruit top note, transitions to a Floral rose heart, and settles with Musky base notes.
- Top notes: Initial impression, lasting ~15 minutes.
- Heart notes: Develop after the top fades, lingering 2-4 hours.
- Base notes: The longest-lasting, remaining up to 6 hours.
Perfumers blend top, heart, and base notes, mixing this perfume oil with a diffusing agent to achieve the desired concentration. The result? A variety of fragrances:
- Parfum: 20-30% perfume oil, Powerful Concentration (6-8hrs, Approximate scent Duration)
- Eau de parfum: 15-20% perfume oil, long-lasting (4-5hrs, Approximate scent Duration)
- Eau de toilette: 5-15% perfume oil, lighter scent (3-4hrs, Approximate scent Duration)
- Eau de cologne: 2-5% perfume oil, subtle and fresh (2-3hrs, Approximate scent Duration)
- Eau fraîche: 1-3% perfume oil, the lightest concentration (<2hrs, Approximate scent Duration)
Rule of thumb: The higher the concentration, the fewer sprays needed.