Exactly as the name suggests, this family comprises of fruity ingredients. Think juicy, sweet and edible aromas such as peach, apple and rhubarb. It’s a collection of mid-note ingredients that are more modern in terms of its addition to the scent spectrum, as new technologies have allowed for new ways to create the smell of fruits. Fruity notes bring sparkle and youth to fragrances. A very common family to be used in fragrances!
